La Moda Exclusives opens at Muscat Duty Free

The new outlet at Muscat Duty Free in Muscat International Airport, is the first of many more planned for La Moda Exclusives in the travel retail sector.

La Moda Exclusives displays the latest eye wear collections from various global luxury brands like Prada, Gucci, Emporio Armani, Fascino, Chloe, and Nina Ricci among others.

All the stores sport a trendy, upmarket look with easy to browse display and elegant interiors, making sunglasses shopping an enjoyable experience.

According to Karim Merchant, CEO & MD of Pure Gold Group, "We are excited to sign on as the sole concessionaire for sunglasses at Muscat Duty Free. This complements our existing relationship with Muscat Duty Free for Pure Gold Jewellers, our flagship jewellery brand. We are keen to grow our travel retail business across major duty frees in the GCC region as we see a strong growth in passenger traffic in this market. With Oman's growing popularity as a must visit destination for cultural and scenic attractions, traffic through Muscat International Airport is bound to grow and we are in a strong position to meet the resulting customer demand."

La Moda Exclusives has a vast display of 1000 trendy models of sunglasses from international brands on display at any given time thus giving customers a greater choice.

Commenting on La Moda Exclusives opening, Tom Byrne, General Manager of Muscat Duty Free, said: "The opening of La Moda Exclusive is great for both of us, but it is even greater still for all our passengers. We now feature a sunglasses retail brand that promises to upgrade and redefine the luxury shopping experience at Muscat International Airport."

"We also aim to expand La Moda Exclusives with more stores in all GCC countries by the end of 2013," Merchant added.