Lacoste is the official outfitter of Dubai Duty Free Tennis Championship
- United Arab Emirates: Thursday, January 17 - 2013 at 16:33
- PRESS RELEASE
2013 marks the 80th anniversary of Lacoste, the iconic French lifestyle brand. For the past 80 years, Lacoste has built its identity and reputation upon a number of core values inherited from a past history sprinkled with sports achievements and reinforced by the ideas of happiness and 'art de vivre'.
The reason why it has not aged a bit in 80 years is that the brand, though taking pride in its heritage, continues to incorporate its DNA in everything it endeavors.
Most notably, Tennis- taking after its founder René Lacoste, the brand continues to revolutionize the way this sport is played.
That's why it comes to no surprise that the iconic brand is a sponsor of the Dubai Duty Free Tennis Championships for the sixth year! Lacoste is the official outfitter of the tournament on court populations (linesmen and women, ballkids).
Tennis is an embedded part of the brand's rich heritage. The Lacoste legend was born in 1933, when the famous tennis champion René Lacoste revolutionized men's fashion replacing the classical woven fabric, long-sleeved and starched shirts with what has now become the classic Lacoste polo shirt L.12.12. 80 years after its inception, Lacoste is a well-established brand that pledges allegiance to elegance and comfort, while staying true to its DNA in sporting excellence.
Lacoste maintains a strong sponsorship policy; the brand reinforces its legacy in the world of tennis through internationally renowned events such as the Australian Open, Roland Garros, the Barclays ATP World Tour Finals and of course, the Dubai Duty Free Tennis Championships.
Lacoste also employs a socially responsible role through the sponsorship of the Tennis Clinic for children with special needs. Children from various schools are given the unique opportunity to spend a day training with respected coach Clark Francis and his team.
Today, Lacoste counts more than 121 tennis champions (among them 20 are in the top 100) from almost 10 different nationalities who share with the brand and its founder René Lacoste the essential values of tenacity, performance, and elegance.
Lacoste has also boasts an impressive network of ambassadors, including Gustavo Kuerten, Mats Wilander and Guy Forget champions embodying perfectly the Crocodile brand's values of authenticity, elegance, empathy, joie de vivre.
Stop by one of the Lacoste boutiques listed below between February 4- 18 for your chance to win a pair of tickets to the men's final games with every purchase of Dhs1,500 and above.
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