Lals Group appoints Blue Apple as its PR agency

Arabian Center, Lamcy Plaza, Bossini, Carters, G2000, FFC, Passion, Style Studio, Bread Boutique, Food Division, Daiso, Funky Lanes and Fitness 360 are the respective brands Blue Apple PR will represent along with the corporate identity of Lals Group in the region.

Blue Apple presented a refreshing competitive PR strategy in sync with Lals Group's vision and business objectives. The Agency has commenced the roll out of extensive and effective communicative PR touch-points across UAE and the GCC.

The Group's Chief Officer, Mr. Tim Jones, said, "As we assessed PR agencies, we trust Blue Apple is the best partner to go forward with and to implement our communications vision and enhance Lals Group brand image. We anticipate a highly successful collaboration."

Vishal Anand, CEO of Blue Apple, said, "Lals Group is one of the fastest growing business organizations in the Middle East and we are privileged to represent them and look forward to joint success and growth."

One of the most diversified business conglomerates in the UAE, the Lals Group of Companies is headquartered in Dubai and has multiple interests in retail, trading and hospitality. Established over 3 decades ago, With a combined retail space of over 1.6 million sq feet and managing over 50 retail stores, Lals Group owns and operates some of the leading shopping malls and retail brands in the Middle East. It has grown into one of the Middle East's biggest and most respected business organizations spearheaded by Mr. Jayant Ganwani, CEO, Lals Group.

Based in Dubai Media City, Blue Apple is an independent 'specialist' advertising and PR agency offering innovative solutions on practices of communication, engagement and experience (CEE) based on strategic, creative and management excellence.