Landmark Group spearheads charity initiative to beat juvenile diabetes
- United Arab Emirates: Tuesday, May 01 - 2012 at 12:03
- PRESS RELEASE
Landmark Group, the region's retail and hospitality conglomerate, announced plans to raise Dhs500,000 in support of the International Diabetes Federation's (IDF) 'Life for a Child' programme.
Established in 2001 with the support of the Australian Diabetes Council and HOPE worldwide, the IDF Life for a Child programme supports diabetes centres in developing countries in providing essential clinical care, medical supplies, and education for children with diabetes. The programme is currently helping over 8,000 children and youth across 37 developing nations such as Zimbabwe, Bangladesh, Sudan and the Philippines.
The IDF Diabetes Atlas states that the incidence of Type 1 diabetes among children is increasing at an estimated average of three per cent per year across the globe. Several European studies have suggested that, in relative terms, the increase is greatest among younger children. Saudi Arabia accounts for almost a quarter of the MENA region's total of 64,900 children impacted by the condition.
The prevalence in the region among younger age groups is substantially higher than the global average.
As part of Landmark Group's participation in the programme, customers are encouraged to donate Dhs5 or multiples when making a purchase at any of its retail outlets in the UAE. The amount donated by every shopper during the month of May will be collected against a specialised barcode system. The approach will allow the system to record each transaction as well as the amount collected per day to maintain an optimum level of transparency on the fund-raising process.
Shoppers can include their contributions in their bills across Landmark Group's diverse retail and hospitality brands including Centrepoint, Babyshop, Shoe Mart, Splash, Lifestyle, Iconic, Emax, Home Centre, Q Home Décor, Candelite, Max, Shoexpress, New Look, Koton, Reiss, Lipsy, Steve Madden, Foot Solutions, Pablosky, Kurt Geiger, Ecco, Fabi, Mango Tree, Max' Restaurant, Balance Wellbeing, Zafran, Fun City, amongst others.
A leader in the Middle East retail industry with operations across 17 markets, the Landmark Group operates over 1,200 outlets encompassing nearly 18 million square feet across the GCC, India, Egypt, Turkey, Jordan, Lebanon, Yemen, Sudan, Kenya, Nigeria, Libya and Pakistan.
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