Launch of BlackBerry Z10 outperforms expectations

The new device features a powerful and unique new mobile computing experience via the BlackBerry 10 operating system that will offer customers a faster and smarter experience, continuously adapting to their needs and requirements. Every feature and detail has been designed to enhance customers' mobility and the smartphone's versatility.

Khaled Elkhouly, Chief Marketing Officer, Etisalat said, "The response to the launch of BlackBerry's new smartphone has been very encouraging - surpassing all previous records. Business and personal users have shown a strong interest in both the new platform and the device, which offers a perfect balance between work and personal life. The tools available on the device are revolutionary and have unquestionably set a new benchmark in the evolution of the smartphone."

Etisalat is running a BlackBerry Unlimited package special offer on the Z10 offering a discount of 50% on rental for the first four months of purchase.

The device was available across 8 business centers in the UAE. In the Abu Dhabi region, the Main Business Center and the Al Ain Business Center, as well as the Deira, Al Manakh and Al Nouf Business Center in Sharjah were open for the sale.

In the Northern Emirates, the Musharif Business Center in Ajman, Ras Al Khaimah and Fujairah Business Centers were also open for the launch. The BlackBerry Z10 was also available for purchase at terminals 1, 2 and 3 at the Dubai Airport, the Al Samha petrol station in Abu Dhabi, and Sharjah Airport.

The Blackberry Z10 includes advancements such as:

• Peek and Flow into the BlackBerry Hub - A new mobile computing paradigm where what matters to customers is always one swipe away.

• Keyboard - Understands and adapts to customers, so they can type faster and more accurately.

• BlackBerry Balance technology - Protects what is important to customers.