Layalina Magazine, AWI Company launch Layalinamag.com

Layalinamag.com leverages and builds on the leading Arabic social monthly magazine Layalina by enabling an interactive, personalized and localized online experience, rich with multimedia content, covering Local and International Events, Local and International Celebrities, Fashion, Beauty and Lifestyle features.

The site's homepage welcomes its visitors with a unique experience based on simple navigation, clutter free design, bold colors, and rotating images with featured content built around a highly responsive experience, offering the possibility of enjoying its content on multiple devices and platforms.

Managed by a custom designed Content Management System (CMS) and hosted on a state-of-the-art cloud platform, Layalinamag.com offers its visitors an un-rivaled experience and leaves them with a pleasant and fulfilling experience.

"Layalinamag.com's primary focus is imagery, video and premium content. Content is fresh, intriguing and carefully selected to suit the needs and aspirations of visitors from all Arab countries," says Sossi Wartanian, Regional Editor in Chief, Layalina.

"With the abundance of social & entertainment websites and blogs offering "Déjà-vu" experiences, the need for a new and differentiated approach was long awaited for. Layalinamag.com is designed taking into considerations the ongoing needs and aspirations of Arab Internet users looking for a new, vibrant, and engaging experience where they can be part of the scene instead of being mere spectators," says Anas Abbar, MD, 7awi.

"Premium & Exclusive Arabic content and well-defined personas are the corner stones of Layalinamag.com which offers advertisers and brand owners the right platform to target their consumers with an array of special and un-conventional advertising solutions that enables high engagement by the site's visitors. Advertisers are able to run High quality Video Ads and execute specially designed digital activations," says John Fawaz, CCMO, AWI Company.