Lenovo Middle East and Africa furthers channel commitment with Partner Network Programme launch

The introduction of the program locally reflects Lenovo's long term commitment to equipping existing and new partners with in depth knowledge and tools to enhance their relationship with the PC manufacturer including access to a free online resource and a loyalty reward scheme.

Comprised of three membership levels- Member, Premium and Gold Partner-the program is designed to educate partners and potential members on the benefits of working with Lenovo.

The programme rewards loyal customers through an updated membership status (Premium or Gold) whereby they are entitled to additional resource and benefits.

Commenting on the launch of the partner programme, Djillali Lahiani, MEA channel manager at Lenovo MEA, stated; "Our channel partners are fundamental to the success of our business as we strive towards becoming the number one PC manufacturer globally. The channel is our primary route to both the enterprise and consumer market and it is important our partners understand our products and capabilities.

"Our relationship with our partners is the crux of our success globally and in the region; we invest heavily in this relationship and ensure our product portfolio is designed to enable our partners succeed. We are excited about Lenovo Partner Network and look forward to the long term results that will be seen from the support and help of our channel partners."

Lenovo's channel strategy in the region rests on two cornerstones. On one hand, Lenovo works closely with its partners to bring local insight and ensure brand differentiation whilst additionally helping Lenovo drive the best customer experience at the point of sale.

Secondly, the lines of communications are continually open between vendor, the channel and Lenovo, working with partners to develop joint business plans. This win-win model ultimately leads to greater alignment between vendors and Lenovo ensuring profitability to all parties involved in the sales process.