Lipton announces the return of its Dip and Win campaign
- United Arab Emirates: Wednesday, September 26 - 2012 at 10:58
- PRESS RELEASE
Lipton, Unilever's leading tea brand, announced the return of its most popular consumer campaign to date - Dip & Win. The campaign, running now across the GCC, is back and bigger in its second year, with even more chances to win a host of amazing prizes. Star prizes of six Chevrolet Captiva cars plus thousands of prizes that include TVs, tablets, smartphones, cameras, mp3s and more are up for grabs.
That's not the only cutting-edge technology being used in the campaign. The Dip & Win app for iPhone and Android uses augmented reality; this is activated when a tablet or smart phone with the app is pointed at branded Dip & Win packs. The Dip & Win app game involves trying to dip falling teabags into a virtual cup, with additional prizes of consumer electronics awarded for the highest scorers each week. The free-of-charge app will be available for download soon, while the top scores will be recorded weekly at the newly launched Dip & Win Facebook page.
Toufik Chadli, Unilever Marketing Manager Beverages, Lower Gulf, said: "Everyone loved Dip & Win when we launched the campaign last year, so this year we've increased the number of chances to win, enhanced the prizes on offer, and extended the campaign to our Clear Green teabags as well as our Yellow Label brand. We wanted even more of our loyal Lipton drinkers to be rewarded in this year's campaign."
"Dip & Win also marks Lipton's first foray into the use of augmented reality technology in the Gulf, with our smartphone app and we're really looking forward to receiving consumer feedback on this innovative and exciting use of digital platforms." Added Chadli
Lipton's Dip & Win road show will also be touring the country's malls and making stops across the GCC. Mall-goers will have the chance to win instant spot prizes with every dip and can find out more at the Lipton stands.
Chadli added: "Over the years, Lipton tea dipping has become part of our daily lives and culture in the Middle East. Not only does Lipton tea provide numerous health benefits, it also brings families, friends and colleagues together to spend quality time and share joyous occasions."
Lipton Yellow Label is a natural source of theanine, which positively affects brain activity associated with mental relaxation and attention, while Lipton Clear Green is packed with catechins, a group of flavonoids that help promote good heart health, and have some evidence of beneficial impact on body composition and weight management in Asians.
Recent evidence suggests that drinking tea during breaks throughout the day is an easy way to maintain hydration levels and help focus attention. Furthermore, drinking 2-3 cups of tea within 90 minutes helps improve attention and feelings of alertness.
Dip & Win branded packs of Lipton teabags are available in stores now, and the competition will run until end of October.
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