Mashreq launches new banking service at the speed of life

Today, Mashreq has achieved another milestone by launching a new banking service called 'Mashreq GO' - first bank in the UAE to offer 'Instant Banking services'.

Recently voted as the Best Regional Retail Bank in the UAE, Mashreq is striving for excellence by offering faster & superior banking services for its customers.

Powered by innovative technology, Mashreq GO will allow customers to walk into the 17 participating branches and get a product in just 30 minutes such as a Platinum Elite Credit Card, a Debit Card or a Current Account with a Cheque Book. Customers can also apply for a personal loan and get money into their account in just 24 hrs.

At the launch ceremony, Farhad Irani, Head of Retail Banking Group - Mashreq commented, "This launch is an extension of success achieved in our previous propositions. At Mashreq, we continue to deliver world class financial solutions to our customers and the industry. Now with Mashreq GO, if a customer is walking in a mall and sees an amazing Mashreq card offer available at retail outlets and if they don't have a Mashreq credit card, they can simply walk into our branch, have a coffee and walk out in 30 minutes with a new Platinum Credit Card provided they have the required documents. This to me is banking at the Speed of Life!"

Banking today is highly commoditized, with most promoting products through tactical offers like - free holidays, free smart phones, merchant discounts, frequent flyer rewards etc. However for a bank to be a true market leader, it needs to differentiate itself on service.

With Mashreq GO, retail banking will be elevated to a different level. Equally like any other service industry, such as airlines or hotel industry, customers are constantly seeking faster services. With convenient online airline bookings, customers no longer have to wait for booking confirmations. Similarly, Mashreq strongly believes that banking should also be instant.

Shaker Zainal, Head of Distribution, Mashreq said, "With service being the main pillar of this offering, all our branch staff have undergone rigorous training to ensure customers receive the best banking service in the UAE. We all understand how time is of essence and we appreciate that, our main objective is to extend a never done before offering to delight our customers and we sure are on the right track."

With the newly launched service Mashreq Go, customers should be able to walk into the branch and walk out in 30 minutes with a new product. Banks today are expected to manage customer's time along with managing their money. They should offer services at customer's life speed and not at banks convenience.

Along with the instant products, Mashreq Go is also offering benefits such as instant insurance coverage on money transfers, instant payment of utilities, mobile & Salik fees with online banking, instant Salaam rewards and in-store redemption of points.

Mashreq Go is available in 17 branches strategically located across the UAE, Dubai Internet City, Murraqabat branch, Riqa branch, Al Khaleej branch, Entrepreneur Business Village branch, Jumeirah branch, Burjuman branch, Mall of Emirates branch, Dubai Mall branch, Ajman branch, Al Ain Main branch, Al Salaam branch, Abu Dhabi Main branch, Zayed the 2nd street branch, Khalidiya branch, Muroor branch, Sharjah Main branch.

Mashreq has yet again evolved and ensured that products have a solid technological support to deliver and exceed customer expectations.