MAX opens its 25th store in UAE at Deira City Centre

The 19,800 sq.ft store retails Max brand of apparel for men, women and children along with footwear, household items, toys, and accessories. With the opening of the Deira City Center store, MAX now has 9 stores in Dubai & a total of 25 stores across UAE.

"We are delighted to launch our brand at Deira City Centre and we feel that it is an important step towards building our brand and servicing our customers better. Deira City Centre is one of the most frequented destinations for shopping and entertainment in Dubai. As a value fashion store, we are constantly innovating to enhance the customer shopping experience. We thank the mall management for giving us an opportunity and we look forward to building a fruitful relationship," said Mr. Ramanathan Hariharan, CEO, Max.

The latest Summer 2012 collection is now available in store which offers customers a variety of ladies maxi dresses, men's casual shirts and kids wear to choose from thus offering customers 'More Fashion, More Value'.

Max is part of Landmark Group, one of the largest retail conglomerates in the Middle East and India. It currently operates in the UAE, Saudi Arabia, Kuwait, Oman, Jordan, Qatar, Bahrain, Turkey, Egypt, Sudan, Yemen, Lebanon, Nigeria, Libya and India.

Launched in the UAE in May 2004, Max is the largest value fashion brand chain in the Middle East. Max caters to the mid-market segment with over 190 across the Middle East and India. The brand retails its own label clothing for men, women and children along with footwear and home accessories. Max strives to fulfill its brand promise of 'More Fashion More Value' to its customers by offering merchandise designed in-house and manufactured to stringent quality standards at amazing prices. Max is part of the Landmark Group, one of the largest retail conglomerates in the Middle East and India.