MBC Action unites with Desert Force to bring the world's fastest growing sport to Middle East
- Jordan: Monday, September 10 - 2012 at 13:17
- PRESS RELEASE
In a strategic partnership between MBC Group and X-Management LLC, the parent company of the region's Mixed Martial Arts organization, Desert Force, have united to bring the first Arab Mixed Martial Arts 'MMA' Grand Prix to the Middle East.
Desert Force MMA Championship is the first Middle Eastern Platform for aspiring MMA athletes to face-off regional and international fighters or the title of Middle East Desert Force Champion.
The event aims to promote Arab mixed martial artists by providing them with the opportunity to showcase their skills on a regional and global level. The championship will be aired on MBC Action, the only Channel in the Middle East dedicated to young Arab males, while recently focusing on home grown productions, such as this.
Commenting on the partnership, Ali Jaber, Group TV Director, MBC Group said, "We have seen a steady increase in the popularity of action-packed shows within this category on MBC Action; and our offering of the latest in high-octane Western shows was enjoyed by the young Arab youth for many years. However, and considering the Channel's recent shift to homegrown productions, we have decided to partner with Desert Force MMA to meet our viewers' expectations, through the region's first-ever MMA Grand Prix."
The Championship will host an initial series of four events per year; based on a knock-out structure, called the Grand Prix. Fighters, coming from across the Arab World will compete in 5 weight classes, namely Featherweights, Lightweights, Welterweights, Middleweights and Light-Heavyweights.
Each class will enforce the Unified Rules of Mixed Martial Arts and see a total of 8 qualifiers competing against each other. Participating countries include Bahrain, Egypt, Iraq, Jordan, KSA, Kuwait, Lebanon, Morocco, Palestine, Sudan, Syria, Tunisia and the UAE.
From his end, Zaid Mirza, Chairman and CEO of X-Management LLC, said, "Our partnership with MBC Action adds a lot of weight for the expansion of the world's fastest growing sport in the Middle East. We work closely together to revolutionize MMA in the region, and discover the best of Arab MMA talents, and ultimately promote them on a wider Global level. After the nation-wide success of the first fight, we now look forward to sharing it across the Middle East through MBC Action".
The first event took place in the Orthodox Club in Amman, Jordan, on Friday, September 7th 2012, and will be aired on MBC Action on September 17th at 22:00KSA.
It is worth noting that Desert Force inaugural event was held on December 8th, 2010 in Amman, Jordan. In 2011, Desert Force launched the 'Elimination Series', a single-elimination tournament for Arab MMA fighters competing to become the first regional MMA title belts holders in 5 respective weight classes.
Articles in this section are primarily provided directly by the companies appearing or PR agencies which are solely responsible for the content. The companies concerned may use the above content on their respective web sites provided they link back to http://www.ameinfo.com
Any opinions, advice, statements, offers or other information expressed in this section of the AMEinfo.com Web site are those of the authors and do not necessarily reflect the views of AME Info FZ LLC / 4C. AME Info FZ LLC / 4C is not responsible or liable for the content, accuracy or reliability of any material, advice, opinion or statement in this section of the AMEinfo.com Web site.