MBLM launches new mobile web app for I Drink Local Campaign

I Drink Local supports the supply of local water and encourages consumer choice.

Jae Hwang, Partner at MBLM, said, "We've been getting a lot of favorable feedback from the local community and we're very proud to have made such a big splash with not only the campaign but the website as well. Many people are logging in and tagging locations so we wanted to go a step further and allow users to tag restaurants and co!ee shops from the convenience of their own smart phones and tablets."

idrinklocal.com mobile-friendly site, which is compatible with the most popular smart phones (such as iPhone and Android), uses location services (via GPS) to recognize and display not only the location of the user but also the restaurants in the vicinity. In this way, users are able to quickly and successfully tag the locations that serve local water along with the ones that do not.

Having seen a surge in social media activity since launching on Facebook and Twitter in February, MBLM are confident that the mobile web app will e!ect check in rates at the same rate. All users have to do is key in the address to their smart phone or tablet and save it as a bookmark.

That way wherever they are, they can access the campaign and check in. The more establishments marked serving local water, the more positive an impact will be had on those that don't to change their buying patterns and o!er choice to UAE consumers.

MBLM's approach to changing perceptions about brands has evolved to meet today's demands. Specializing in creating greater intimacy between people, brands and technology, this mobile application will enhance the 'I Drink Local' campaign intimacy.

"This application is just one of many that we plan on releasing to the public; there are still a number of developments in the works for I Drink Local. We also hope to reach out to and establish a closer relationship with local water companies to see how we can work together to benefit everyone," explained William Shintani, Parter at MBLM.

The mobile web app will launch on Wednesday March 20th 2013.