McDonald's appoints OMD for the GCC
- United Arab Emirates: Monday, November 26 - 2012 at 11:21
- PRESS RELEASE
Following a recent benchmark exercise, McDonald's has appointed OMD to manage its pan-Arab media investments across the GCC.
"We found in OMD a partner whose passion and dedication to our success are obvious," commented Tarek El Kady, marketing director Middle East & Africa Group at McDonald's Middle East Development Company.
"The strategies OMD presented and their performance are in line with our objectives. We look forward to working with the team," he added.
"McDonald's is an iconic brand that expects the best from its agencies and we're very proud to have been able to make a compelling case and become their partner in the GCC," explained Shadi Kandil, CEO of OMD MENA.
"The team's hard work has not only demonstrated our ability to deliver on their expectations but also respect McDonald's vision for their business. We can't wait to get started and contribute to McDonald's success," he added.
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