McDonalds showcases at Gulfood
- United Arab Emirates: Wednesday, February 27 - 2013 at 13:59
- PRESS RELEASE
Consumers are the driving force shaping the future of the food industry; with demand for convenience, a hunger for greater transparency and use of social media platforms identified as the three key game-changers for the industry. Those are the conclusions of Yousif Abdulghani, Managing Director of McDonalds Middle East and Africa, speaking at Gulfood, the world's biggest annual food and hospitality show, currently taking place in Dubai.
Abdulghani was discussing major trends affecting the Middle East food industry in a lively panel debate session entitled - Who is Shaping the Future of Food? Big Business, Consumer or Public Policy? McDonald's operates more than 360 restaurants and employ over 10,000 people in the GCC.
Abdulghani said, "What is exciting and also challenging to see is how lifestyle shifts, technology and social media are changing the way that people interact with brands in our industry. Customers no longer want just to be broadcast to, they expect to be able to have personalised conversations and interact one-on-one with brands. For example, consumers are more active in seeking nutritional information of the food they consume - whether this means checking the packaging for the ingredients or nutritional content. McDonald's are leaders in making sure nutritional information of our products is conveniently available on our website, tray mats and flyers and will continue to innovate here to make sure our consumers make informed choices of the food they eat."
Abdulghani praised the role of regional governments in ensuring quality standards among the industry - especially in terms of halal certification, food safety and hygiene. We believe that Governments should actively work with businesses to establish guidelines and regulations that can positively enhance industry practices.
"Strict halal guidelines and the inspection process where products are approved by local authorities and Halal officers at the countries of export, are critical to ensure meat products meet the local requirements," he said.
Calling on the industry to ensure they implement and adhere to their own internal strict sourcing and food safety checks to complement government actions, Abdulghani said, "McDonald's has built a system of Quality, Service and Cleanliness (QSC) into every aspect of the business, including our supply chain. Our food safety and quality requirements - which meet government standards - are among the strictest in the restaurant industry."
"To qualify as a McDonald's supplier, a business must fully meet global official benchmarks as well as McDonald's internal food safety standards, product specification and farm biosecurity policies. In addition, they must also adhere to social responsibility policies on aspects concerning animal welfare, animal feed, as well as prohibition of deforestation and use of antibiotics as growth promoters and above all, Halal," he added.
McDonald's have developed a number of local and regional suppliers including Al-Rashed Bakery in Saudi Arabia and Kuwaiti Flower Mills for supply of buns; IFFCO in the UAE and the Kuwaiti Danish Dairy Company for supply of oil, eggs and dairy products; Del Monte in the UAE & Saudi Arabia for supply of salads and vegetables and Nabil Factory in Jordan for supply of meat products.
Articles in this section are primarily provided directly by the companies appearing or PR agencies which are solely responsible for the content. The companies concerned may use the above content on their respective web sites provided they link back to http://www.ameinfo.com
Any opinions, advice, statements, offers or other information expressed in this section of the AMEinfo.com Web site are those of the authors and do not necessarily reflect the views of Mediaquest FZ LLC. Mediaquest FZ LLC is not responsible or liable for the content, accuracy or reliability of any material, advice, opinion or statement in this section of the AMEinfo.com Web site.