McDonald's Western Province takes part in National Breakfast Day

With so many participating restaurants, the numbers involved become significant - potentially, this will be a free breakfast for five million McDonald's customers throughout Asia, Middle East and Africa - including the customers in Western Province of Saudi Arabia.

"And we fully expect to serve this number," says Tamer El Sahn, Marketing Manager in Reza Food Services Co. Ltd., exclusive McDonald's franchisee for the Western Region of Saudi Arabia "We want to demonstrate to our busy consumers in a truly tangible way that we are an affordable and tasty way to start the morning. National Breakfast Day with McDonald's on March 18th is a way to illustrate that no one else can do it like McDonald's."

"Breakfast is a significant business for McDonald's," said YousifAbdulghani, Managing Director, McDonald's Middle East and Africa. "We believe the potential exists for McDonald's in the GCC to gain more share during the breakfast occasion. So there will be ongoing breakfast promotions during the rest of 2013."

Egg McMuffins are an iconic handheld breakfast - freshly cracked eggs,chicken roll, and with a slice of cheese. They were first introduced in the US in 1971, and since then the volume of all the various McMuffin options has risen to more than 1.2 billion per annum worldwide.