McLaren showcases 12C personalisation options in Middle East region
- United Arab Emirates: Monday, October 29 - 2012 at 13:42
- PRESS RELEASE
McLaren Special Operations (MSO), the bespoke personalisation division of McLaren Automotive, has confirmed the importance of the Middle East with the region being selected for the world premiere of its new customisation options, which are available to new and existing owners of the 12C and the recently launched 12C Spider.
This striking 12C is finished in satin Volcano Orange with contrasting carbon fibre highlights, including the tailor-made carbon fibre bonnet, Airbrake and rear deck, as well as gloss black GT3-style rear bumper graphics and nickel plated interior switches and steering wheel spokes.
Other options fitted include an MSO-designed carbon fibre front bumper insert, exterior MSO carbon fibre pack and extended carbon fibre gear shift paddles, which debuted earlier this year.
The world premiere comes as McLaren Automotive starts its tour around the region of its ultimate personalisation service, MSO, and the unique design concept will visit all McLaren retailers in the Middle East network, which includes Dubai, Abu Dhabi, Doha, Jeddah, Kuwait City and Manama.
McLaren Special Operations Head of Sales, Marcus Korbach commented: "The response to our personalisation services from Middle East customers has been incredibly exciting. Customers who fit bespoke content to their cars in the Middle East region are spending on average three times more than customers in other regions around the world in which McLaren Automotive operates, this gives us the opportunity to really demonstrate the capabilities of McLaren Special Operations."
Korbach continued: "McLaren is a high performance sports car manufacturer in pursuit of offering the ultimate personalisation service and, to support this, the MSO team will be visiting all retailers in the region with this unique 12C to support them in turning customers' dreams into reality."
Commenting on the tour, Mark Harrison, Regional Director McLaren Automotive Middle East & Africa, said: "McLaren Special Operations listens and responds to clients and, through the unique structure of the 12C and 12C Spider, is able to offer the ultimate levels of personalisation. Due to the car's primary structure, the carbon fibre MonoCell, MSO can design a range of personalised parts and panels, but also a completely new body if so desired, as was demonstrated earlier this year by the one-off X-1 which was showcased at the Pebble Beach concours event."
Harrison continued "Bringing this MSO show car out to the region, and visiting each of our retailers is another example of McLaren going that one step further, and being focused on customer experience. MSO recognises the trend towards the bespoke, which has been evident in the Middle East for many years, making them perfectly equipped to support the needs of customers in the region."
MSO is also another area within McLaren which can utilise the engineering principles, processes and knowhow from Formula 1.
This was described on a recent visit to the Middle East region by Head of McLaren Special Operations, Paul Mackenzie: "With a small team of engineers, designers and technicians dedicated to McLaren Special Operations, we are able to work in parallel with our main vehicle programmes, whilst still drawing on the expertise within McLaren as a whole. This gives us the flexibility to bring products to market very quickly, whilst maintaining the high standards of design integrity and quality expected from McLaren, just as the Vodafone McLaren Mercedes Formula 1 do to build race winning Formula 1 cars."
McLaren Special Operations was initially set up as a division within McLaren responsible for maintaining and managing the McLaren F1 supercars on behalf of their owners, which it continues to do. With this experience comes the ability to deliver a commitment to perfection and the highest levels of quality and offer the ultimate personalisation service.
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