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Saturday, November 21 - 2009

Media and Advertising

Get the latest news and updates on the fast-paced world of media and advertising. With TV, radio, press and online news, see how the latest developments can help you to promote your business to your customers.

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Internet traffic up 'sixfold' by 2012

Middle East: Thursday, November 19 - 2009 at 11:31
Robert Pepper, vice president of Cisco, has said internet traffic will have increased six-fold by 2012 in a five-year period, as more users view and post videos online, AFP has reported. Speaking before delegates Internet Governance Forum in Egypt, Pepper said that online traffic is growing at a compound annual growth rate of 46%.

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Businesses should not cut down on marketing

Marketing your new business

Middle East: Wednesday, October 14 - 2009 at 16:22
Does the current economic outlook mean that new businesses should cut down on their marketing strategies? Not necessarily, especially if you have a coherent business model and identify early a strategy that will maximise exposure within the relevant markets.