Media and Advertising
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Middle East internet ad spend to hit 4.5%
Internet advertising spend in the Middle East is expected to experience 'impressive' growth over the coming three years, although will still be significantly lower than elsewhere in the world. The latest annual Arab Media Outlook report, produced by the Dubai Press Club and Value Partners, found that while today about $56m or 1% of the total media advertising spend is online in the Middle East, this figure will rise to at least 4.5% by 2013 to around $266m.- » Saudi to regulate internet news sites
- » MediaME.com adds AdBlogArabia
- » Facebook to stop Microsoft-run banner ads
- » The National offers content through Kindle
- » WAN-IFRA establishes local presence in Middle East
- » ADMC to offer EPL over internet
- » Connect Ads to represent Facebook in Mena
- » Jordan moots ATV purchase
- » Lebanese web tracker service turns profit
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Media and Advertising press releases
Huge growth opportunities for local content in the Arab media industry starting from 2010
Developments in the region's local production industry for all media platforms could help drive growth in the value of local Arabic content over the next five years, revealed 'Arab Media Outlook 2009-2013: Inspiring Local Content,' the third and latest edition of the ground-breaking report on the current status and future of the Arab media industry.- » Middle East broadcasting prepares for digital boom
- » Envent broadens its service offering with Grafdom
- » Saffron expands into Middle East through strategic partnership with Madison Advertising
- » International public relations firm Action Global Communications inaugurates Damascus office
- » Third Edition of the Arab Media Outlook to be launched on February 9
- » Adinc becomes part of global 'IN' network
- » AdBlogArabia, joins mediaME
- » The National launches digital edition on Amazon Kindle
- » Middle East remains dynamic and provides unique opportunities for media companies, says Dubai Media...
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Analysis
Marketing your new business
Does the current economic outlook mean that new businesses should cut down on their marketing strategies? Not necessarily, especially if you have a coherent business model and identify early a strategy that will maximise exposure within the relevant markets.- » Marketing your new business
- » Middle East's first HDTV service goes live in UAE
- » MidEast broadcasters plan HDTV roll out
- » Will international media criticism hurt Dubai businesses?
- » Dubai responds to media criticism
- » Distinguishing your company in a crowded market
- » Public speaking: A cheap, effective marketing tool
- » Brand equity through the eyes of the consumer: The case for measuring 'Commitment'
- » Rebranding: Going beyond the logo (part 2)
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