MEFranchising secures master franchise agreement for Arabica Coffee House and announces new locations
- Kuwait: Wednesday, September 19 - 2012 at 09:45
- PRESS RELEASE
MEFranchising, a franchise consultant with operations in London, Kuwait, Riyadh and Morocco, announced that Arabica Cafes International Inc. has selected MEFranchising as its strategic partner to launch in the Middle East.
Under the agreement, MEFranchising will also provide brand consulting, help establish investor relationships, and lead initiatives to guide Arabica Coffee House in its expansion across the Middle East.
"MEFranchising is thrilled to announce a successfully signed deal for Arabica Cafes International Inc. Using our franchise consulting experience to secure a Master Franchise agreement, the chain is on track to launch in two additional locations in the region in the near future," says Mohammed Alnassar, Managing Director of MEFranchising.
Founded in 1976 and headquartered in Cleveland, OH, Arabica Coffee House is one of the first coffee houses in the US with over 40 locations. The coffee chain is often recognized for serving the best drip coffee and mocha in the US.
"We are delighted to work with MEFranchising and draw from their vast franchise consulting experience, knowledge and relationships in the Middle East. With a Master Franchise Agreement in place, we are ready to establish a significant number Arabica Coffee House across the region," says Scott Hagg, company spokesperson of Arabica Cafes International Inc.
MEFranchising has previously helped successfully establish brands across the MENA region, including Boardwalk Burgers & Fries, Wayne's Coffee, C House, and Alfarran.
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