Memac Ogilvy announces appointment of Ema Linaker to head company's regional consumer and social practice

Ms Linaker brings more than fifteen years' experience in communications and public relations on both national and international stages. She has held senior positions on both the client and the agency side, and has operated her own communications consultancy. Ms Linaker has handled public relations across many industries and geographies in both the private and public sectors, including Google, ICI Dulux, Nestle, and P&G.

"This appointment marks our commitment to a future where social communications drives consumer behavior," said Saada Hammad, Memac Ogilvy PR's Group PR Director. "Ms Linaker brings a wealth of experience across a wide range of communications disciplines, from social media advocacy and content creation to stakeholder engagement, issues-led campaigns, and the alignment of internal communications with brand repositioning programs. Her international background will benefit both our clients and the regional PR industry as a whole."

She joins Memac Ogilvy after two years of operating her own social media-focused marketing and communications agency, Bounce Communications. Bounce was established to help companies of all sizes create effective communications strategies - internal and external, online and offline - that work efficiently and smoothly.

Before launching Bounce, Ms Linaker created and led leading antivirus company AVG's social media strategy and built integrated digital, marketing and communications programs, including the company's highly successful Digital Diaries campaign. She joined AVG from Google, where she led corporate communications and public affairs in Emerging Markets, a division which covered 17 countries, five time zones and 23 different languages. Ms Linaker began her career at Weber Shandwick, Nelson Bostock, and Kaizo after graduating with honors from Leeds University with a BA in English and an elective in Law.

Ms Linaker wills together counsel and lead the regional Consumer Marketing Practice to develop integrated and ground-breaking campaigns for existing and future clients. In addition, she will drive creative consumer communications initiatives across Memac Ogilvy PR's MENA operations, including client service, financial oversight, and personnel management.