Mercato announces opening of VOX cinemas

VOX Cinemas will give the facilities a modern refurbishment with VIP seating, expanded food & beverage offers and flexible ticketing options for the Jumeirah community.

Mercato Mall is a much-visited community mall that retains its intimate and personable atmosphere - we are enhancing the overall experience by giving visitors a premium movie-going experience.

Renovations have just begun with an opening date due for Q1 in 2013.

"VOX Cinemas is excited to be partnering with Mercato Mall and bringing the ultimate VIP movie watching experience to the community," said Cameron Mitchell, CEO of Majid Al Futtaim Cinemas.

"At Mercato, we are continuously striving to set higher standards and are very privileged to be teaming up with Majid Al Futtaim Cinemas, one of the Middle East's leading cinema providers. Working with well-respected brands is important to us and helps us to raise the bar in terms of quality and attention to detail and set the highest of standards in the ever evolving retail industry. We are very excited about the imminent launch of VOX Cinemas at Mercato, which will offer a different, one of a kind cinema experience to movie lovers in Dubai," said Debbie Russo, General Manager of Mercato & Town Centre Jumeirah.

This new VIP movie experience will surely be the talk of the town once open in Q1 2013. The community around Mercato has been waiting for this VIP movie experience and Mercato along with VOX cinemas are providing the local community what they wished for. This will certainly be the new hot spot for the latest movie releases in a unique VIP seating environment.