Mercedes-Benz Middle East and Levant sales boom with best ever monthly sales
- United Arab Emirates: Tuesday, October 30 - 2012 at 14:51
- PRESS RELEASE
The Mercedes-Benz Middle East and Levant 'Year of SUV and AMG' is on track to cross the finish line with a best ever sales year in 2012, recording best ever overall monthly sales in September, and year to date (YTD) sales up 20% on 2011. Capping 12 consecutive months of double digit growth, the milestone achievement includes a best ever sales month for the Mercedes-AMG performance division, as well as record September sales for general distributors in Dubai, Abu Dhabi, Saudi Arabia, Qatar, Kuwait, Bahrain and Iraq.
Still refusing to rest on its laurels, the relentless success of the G-Class continues with sales of the G 55 AMG and newly launched G 63 AMG and G 65 AMG variants up 40%.
Sales for the flagship seven-seater GL were also up 25%.
AMG, the second of Mercedes-Benz two pronged 2012 sales strategy, recorded a best sales month ever in September, smashing its previous record in January 2009. September sales were up 228% on 2011, whilst year to dates sales accelerated by 68%.
Fueling the boost were the newly launched G 63 AMG and G 65 AMG variants, as well as the most powerful C-Class of all time - C 63 AMG Coupé Black Series; the athletic and sporty SLK 55 AMG Roadster; dual personality E 63 AMG executive saloon; and 525hp, zero to 100 km/h in 4.8 seconds ML 63 AMG.
Beyond the AMG and SUV strategy, the E-Class continues to represent one of Mercedes-Benz most popular models with customers in the Middle East, recently surpassing 15,000 unit sales for saloon, coupe, and cabriolet variants.
Frank Bernthaler, Director, Sales and Marketing, Mercedes-Benz Cars, Middle East & Levant said, "The luxury car business for Mercedes-Benz is not driven by one single market - it is from the whole region. By working closely with our country partners to execute a clear regional strategy, we have been able to consistently achieve peak sales performances as we strive for a record year in 2012."
The remainder of the year will see more launches from Mercedes-Benz lux-ury off-road division, including the dynamic all-purpose GLK compact SUV and top of the range seven-seater flagship GL. The recent launch of the lightweight, athletic and luxurious SL Roadster is also expected to help Mer-cedes-Benz sales finish strongly, assisted by the high performance SL 63 AMG and SL 65 AMG Affalterbach variants.
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