The all new Mercedes-Benz SL arrives in Doha

The event saw in attendance scores of clients, fans and media with the presence of Sheikh Nawaf Nasser Bin Khaled Al Thani, Chairman and CEO of NBK Holding and Khaled Shaa'ban, GM of NBK Automobiles.

NBK Auto also launched the RFID system which will add further innovation to the company's relationship with its clients. RFID stands for Radio Frequency Identification and is considered by many to be the future of retail customer loyalty owing to its capacity to allow for breakthrough shopping experiences. RFID offers better service with notification when a specific client enters the showroom, real-time messages, recommendation of products or vehicle, ability to build a "wish-list" and faster sales transactions. Earlier in 2011, NBK Auto launched the QR Code as a way to add entertainment and innovation to its CRM systems. The company is today taking its customer experience one step further with the RFID in order to exceed their expectations with tailor-made services.

The new SL has been produced for the first time almost entirely from aluminium and weighs up to 140 kilograms less. The new BlueDIRECT engines are more powerful and up to 29 percent more economical. Other new features include the unique Frontbass system, which turns the luxury sports car into a concert hall and the highly efficient adaptive windscreen Magic Vision Control.

Sheikh Nawaf Nasser Bin Khaled Al Thani, Chairman and CEO of NBK said: "There are around 900 million cars in the world and thousands of models. But there are only a handful of automotive icons. Our SL is one of them: it has class; it has style; it is the ultimate in comfort and luxury. But it combines all that with incredible sportiness and dynamism. You would struggle to find a car that embodies Gottlieb Daimler's aspiration more perfectly than the new SL: the best or nothing."

Khaled Shaa'ban, General Manager of NBK Auto said: "With the completely redeveloped SL, Mercedes-Benz continues a tradition that began 60 years ago. The letters "SL" have ever since been synonymous with a symbiosis of sportiness, style and comfort. In short, anyone that talks about the new SL is bound to be talking about the ultimate in passionate, refined motoring."

"The RFID technology is a testament to our strong commitment to keep innovating our services wherever our clients are. It is getting tougher to cultivate customer loyalty and loyalty programs need to offer more than general discounts; they need to create a personalized experience while recognizing individual customers, offering special treatment, and delivering surprises to keep people coming back." added Shaa'ban.