Micro Automation expands operations with new manufacturing facility for power protection products

Celebrating its 10th year in JAFZA, Micro Automation's new manufacturing facility, extending to 1100 square metres, serves as a hub for engineering, prototyping and developing its products. The company has considerably grown since it first started in 2001 with a 52% revenue growth year-on-year (YOY) in 2011 and an average of 56.8% growth every year since 2007.

The company's products and solutions are classified into four categories namely Powermatic, Genmatic, Voicematic and Datamatic solutions. Its range of products has grown to over 85 different models conforming to various country specifications and has recently developed an Intelligent Socket Protection Solution, new concept of multiple power protection of electronic and electrical appliances.

"We believe that our dedication to always deliver outstanding and innovative solutions allowed us to endure and grow in the past ten years, guaranteeing our continuous international expansion and success," said Hazim Al-Hajjaj, Managing Director of Micro Automation Industries. "Our unique knowledge in the field of Power Protection will undoubtedly secure our leadership in the global market in the future when Power Management products will become extremely dominant.

"Our new manufacturing facility in JAFZA serves as a constant effort to be at the forefront in the development and production of power protection technology. We will continue to provide top quality products and services and ensure that our flagship product 'Powermatic' continues to be recognised as a leading power protection solution locally and internationally," he added.

Over the years, Micro Automation was geared toward exporting its products and technical know-how with its semi-finished and finished products being exported in early 2003 and 2005 respectively. Currently, 67.8% of Micro Automation's total products account for worldwide, exports excluding GCC countries. Meanwhile, 13% go to Bahrain, Saudi Arabia, Oman, Kuwait and Qatar with the remaining 19.8% being distributed within the UAE.

Micro Automation's range of products is exported to more than 20 countries in the Middle East, Africa and in Europe and Asia. To extensively market Powermatic products to European countries including the United Kingdom, Micro Automation has expanded its presence and established a manufacturing unit in Belgium in 2009.

Aside from manufacturing Powermatic products, the company is also developing the smart control system and power device aiming to reduce electricity demand during peak hours. This innovation under development is targeting the reduction of electricity demand during peak hours.

The new range of smart control solutions for the use of delivered electrical power will allow consumers to manage their appliances in a comfortable manner when certain limitations of supply imposed by utility providers. The smart control will give consumers the possibility to cope with eventual scheduling of electrical power.