Microsoft and Columbus co-hosts CRM Roadshow

The event focussed on how organizations can improvize customer client or any busniess relationship experience in the continous changing business scenarios using Microsoft Dynmics CRM. The xRM solution can be leveraged to add value to the businesses in various industries and provide seamless interaction with customers to boost sales, improve marketing initiatives and providing a 'WOW' experience to the end users.

Microsoft Dynamics CRM from Columbus, is helping organisations to enhance their productivity by collaborating across complex organizations and channels, meet customer needs more effectively and respond rapidly to changing market demands. It was addressed that by implementing an industry specific CRM (xRM) solution that can easily adapt to business specific needs and organizations' unique requirements can make a big difference in today's fast and digital environment and in order to do so a solid yet flexible solution is required and a mix of industry know how and reliable technologies can deliver such a solution.

"We are very happy to have partnered with Columbus IT to present to over 30 IT professionals and BDM's from the UAE the latest CRM solutions from Microsoft. We will continue to deliver the best business solutions to the professional and IT community in the region, to enable them to enhance their productivity and reduce costs to meet their clients' needs. Through our Dynamics CRM solutions, our customers would be able to reduce costs and increase profitability by organizing and automating business processes that nurture client satisfaction and loyalty. Our solutions deliver a holistic view of each customer that enables client-facing employees to make expedited and educated decisions about strategic efforts in the sales, marketing, and customer service fields," said Ahmed Salama, Dynamics Product Manager, Microsoft Gulf.

"Columbus strives towards delivering business value to its customers through years of expertise and experience in consulting and will continue to invest in delivering solutions those drive maximum user productivity and enriches the core sales, service and marketing capabilities of the organization," said Mutaz Saleem, Vice President-Sales, Columbus IMEA.