Microsoft takes on the iPad with new Surface tablet
- Middle East: Wednesday, June 20 - 2012 at 12:01
Microsoft Corp has unveiled its own line of tablet computers at a press event in Los Angeles, marking a major strategic shift for the software giant as it struggles to compete with Apple Inc. and re-invent its Windows franchise, Reuters has reported. The new tablet line, named Surface, includes a consumer device aimed directly at the Apple iPad, and another, larger machine designed to compete with lightweight laptops. Both include a keyboard that doubles as a cover, and both will be powered by versions of the new Windows 8 operating system. Industry watchers were generally impressed by the devices' specifications, but doubted they were a sure-fire hit. "I don't see this as an iPad killer, but it has a lot of potential," said Sarah Rotman Epps, an analyst at tech research firm Forrester. "This raises more questions than answers. The story that Microsoft told today was incomplete. They focused on the hardware innovation but didn't talk about the services, the unique Microsoft assets that could make this product amazing."
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