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By Sufian Dweik - Regional Manager, Mena, Brocade Communications
Let's consider the direct/indirect IT impact, particularly on the network, and consider it by the numbers: some 10 million people will visit the 2012 official website; 8.5 billion event viewings are expected to stream via the Internet - equating to about 30% more data traffic than in Beijing.
Around 27,000 journalists will be writing reports and downloading images; plus hundreds of thousands of employees, volunteers, athletes and affiliate organisations will be using the on-site communications network in some way; consider these numbers and you begin to grasp the sheer enormity of the task at hand.
Let's consider the Olympics from a more holistic position for a moment: how the Olympics will disrupt the behaviour of the global population during July/August.
The Olympics are set to have an impact on everything from TV broadcasting, online streaming, consumer spending, online banking, social media usage, the consumption of news, transport networks, and everything in between.
BBC alone to devote 24 channels to Olympic broadcasting
In the last few years, the viewing habits and expectations of the public have changed exponentially, with demand for HD and 3D television sets higher than ever. It should come as no surprise, then, that the BBC, the official broadcaster of the Games, will devote 24 special channels to Olympic coverage, half of which will be available in HD, to allow views to watch every Olympic sport, live from every venue.
Increased data demands on broadcasters' networks will be considerable: HD consumes 120 megabits per second (Mbps) and 3D consumes a massive 240 Mbps while Standard Definition (SD) TV, a mere 50 Mbps. Consumers will expect 'flicker-free' images and any network instability will seriously jeopardise the user experience.
The same is applicable to online streaming. The increasing regularity of websites with 'rich' content (high res images and streamed content), along with IPTV, has put greater demands on networks; the pressure on the networks of organisations reporting or dealing with any sort of Olympic related traffic or news will be immense.
Home working will no doubt increase as employees will want to catch all the action from the comfort of their homes. The additional congestion on corporate and service provider could be challenging. The thousands of additional employees accessing corporate networks from their personal devices will pile additional pressure on to already stretched networks.
Critically, companies that have not already addressed this challenge may be risking a significant productivity/revenue slump during the Games. Those that have addressed it need to be 100% sure that they have back-up plans in place should network performance waiver.
Social media to play a huge role in Olympic coverage
These games are the first to fully engage with social media, with the likes of Twitter and Facebook representing the modern face of social engagement and information sharing. Every national team will have its own Facebook page and most, if not all athletes will have their own private blogs, Facebook pages, Twitter accounts and even dedicated websites. The Olympics will no doubt see traffic through social media mediums, along with the likes of the BBCs and Sky Sports channels of the world will go through the roof.
Everybody knows how exasperating it is when the Twitter page goes down, due to the server issues caused by too many users online at once - imagine the frustration if this were the case for sustained periods of time during events, like the 100 meters sprint or 50 meters freestyle - over in an instant and containing such iconic Olympians as Usain Bolt and Michael Phelps.
The challenge facing IT organisations in the run up to, and during the Olympics will be to predict workloads and potential areas of stress upon corporate networks and manage them accordingly.
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