Middle East's largest five-day consumer electronics event begins October 10 with opening of eXtra's 'Mega Sale'

The five-day "Mega Sale"sees big discounts on thousands of products across the company's 29 stores. This year's sale has reductions on a huge variety of leading international brands, including Samsung, LG, Sony, Panasonic, Vestel and Candy among others. Until October 14, eXtra will offer the best value in the Kingdom for LCD, LED and Plasma, as well as models of Canon SLR cameras among many more products.

In 2011, the "Mega Sale" attracted over 1,200,000 visitors to the stores and website, more than seven times as many visitors as the GITEX Technology Week in Dubai, and an increase of 40% on the "Mega Sale" of 2010. The 2011 "Mega Sale" also generated twice the amount of sales volumes of GITEX, making it the largest consumer electronics and home appliances event in the Middle East.

"For the last eight years, the eXtra 'Mega Sale' has been marked in the calendars of everyone in the Kingdom with a passion for consumer electronics," said Mohammad Galal, Chief Executive Officer, United Electronics Company (eXtra).

"This year's sale is set to be the biggest and best yet, with some unbeatable offers on products like SLR cameras, flat screen TVs, smartphones, white goods and small appliances and many other products in stock. We also have the honour this year of launching the fantastic new PS3 during the sale, which is sure to generate a huge amount of interest in the Kingdom. I want to take the opportunity to thank our customers for their support in making this the biggest event in the region. This year we are aiming to give back to the customer even more by slashing our prices to an unprecedented low and we hope they grace us with their usual visits."

The first day of the sale will witness the exclusive launch of Sony's sleek new PS3 system, which is available with 12GB of storage.A range of peripheral products will be launched alongside the new console, such as a detachable hard drive, giving customers the flexibility to tailor a PS3 experience to suit their needs.

eXtra was recently voted by one of the Kingdom's leading economic newspapers as offering the "Best Retail Working Environment in the Kingdom." The company was recently named as one of "The Top 200 Companies in the GCC" by Forbes Middle East, and also ranked as one of the Top 5 Services companies in the Kingdom of Saudi Arabia. In both 2010 and 2011, eXtra was cited by the Saudi Arabian General Investment Authority (SAGIA) as one of the Kingdom's fastest-growing companies. In addition, eXtra was also recently named as one of the Arabia 500 top companies in recognition of its exceptional growth and sustained commercial success.

Currently, eXtra provides the over 10 million customers it serves annually with more than 12,000 world-leading products. The company ranks first in the Saudi Arabia consumer electronics sector in terms of the number of stores and products it offers.