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Middle East ad spend expected to grow 25% in 2012
- Middle East: Sunday, October 28 - 2012 at 03:57
The Pan-Arab Research Council (PARC) has said the advertising market in the Middle East and North Africa has performed strongly this year, with Saudi Arabia likely to record growth of 11% in 2012, Saudi Gazette has reported. "Saudi Arabia is the largest of all the markets around with limited - by its own account - media capabilities," said Raffoul. Pan-Arab ad spending is expected to rise this year by about 25% compared with 2011, although this could hide deep discounting by broadcasters in free media zones, he said. Egypt, which lost ground in 2011 in the immediate aftermath of the revolution and amidst continued political uncertainty, has bounced back with 18-20% growth this year. Other countries in the region have fared less well, with the effects of the conflict in Syria spilling over into neighbouring Lebanon and Jordan.
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