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Mideast, Africa achieves biggest global ad spend growth
- Middle East: Tuesday, October 02 - 2012 at 01:28
According to a report by Nielsen, global advertising spend has climbed 2.4% to $139bn in the second quarter of 2012, with Europe remaining the only region to go lower. In contrast, the Middle East and Africa recorded the highest growth at 19.6%, compared with the second quarter of 2011. June saw the most growth of the quarter, at 3.1%. Total global ad spend for the first half of 2012 was $266bn, the report said.
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