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Mideast's spending on mobile ads expected to hit $10m this year
- Middle East: Monday, December 10 - 2012 at 04:50
Wael Quader, CEO of Jordan-Noqoush Mobile Media Group, has said that spending on mobile display advertisements is expected to boom in the country and the rest of the Middle East in the coming years, due to growth in the number of mobile phone subscribers, Jordan Times has reported. Spending is expected to hit $10m this year and would grow annually from 15 to 20%, Quader said. "The potential for mobile display ads in Jordan is large... We see a trend nowadays where businesses in different sectors are seriously considering resorting to mobile advertising to reach out to a wider audience," Quader told the daily. "What triggers growth in spending on mobile display ads will be also the rise in number of mobile holders, especially those using smartphones," Quader added.
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