With the major domestic appliance market in the Middle East registering double-digit growth in 2011, according to a report from international research company GfK, Miele has identified Saudi Arabia as a key growth market.
"Our distribution agreement with leading local company, Awad Badi Nahas, is a strong foothold in Saudi Arabia for the brand, and Miele's reputation for quality and expert craftsmanship means that we are perfectly placed to fill a gap in this mega market with our innovative, high quality collection of luxury domestic appliances," said Gaby Koudsi, managing director for Miele in the Gulf Cooperation Council (GCC).
With more than 30-year reputation for high-end product distribution and quality after-sales service record, Awad Badi Nahas' employs more than 100 personnel spread across modern showrooms and service centres located throughout Saudi Arabia.
"We have created a complete and exclusive range of domestic appliances designed specifically for our Saudi Arabian clients," said Koudsi.
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Miele, the German premium kitchen appliance manufacturer, has signed a new distribution agreement with Awad Badi Nahas to promote its luxury domestic appliance range in the Kingdom of Saudi Arabia.
Mr. Khalid Awad Nahas Alrogi and Dr. Markus Miele, accompanied with Gaby Koudsi, Managing Director of Miele GCC and other representatives at the Miele Headquarters in Germany.
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Posted by Rima Ali Al MashniTuesday, October 23 - 2012 at 14:10 UAE local time (GMT+4)
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This article was updated on Tue Oct 30 2012.
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