Millward Brown opens in Cairo, Egypt
- Egypt: Saturday, November 17 - 2012 at 15:45
- PRESS RELEASE
Leading market research firm Millward Brown has officially opened its newest office in Cairo, Egypt to serve the North Africa market. This is the third office opened by the global firm in the Africa and Middle East region this year.
The Cairo office will take on work related to Millward Brown's core areas of expertise including advertising, marketing communications, media and brand equity research, whilst AMRB will continue to provide all other types of research services.
Commenting on the launch, Charles Foster, Managing Director of Millward Brown Africa and Middle East said: "Millward Brown continues its strategy of investing in growing markets. Extending our partnership and opening a North African client service hub in Cairo will help the business best serve the needs of our clients' right across this increasingly important region. The country is dynamic and evolving, and we will be able to deliver consumer knowledge, insights and advice to better our client's returns on their marketing investments. The Cairo office will manage a full service operation across North Africa."
The new operation will be led by Praveen Abraham formerly of AMRB, and now the North Africa Account Director for Millward Brown. Praveen has over 10 years' experience in market research. Praveen will report directly to Prasun Basu, Managing Director for Millward Brown Middle East, North Africa (MENA) & East Africa, who added, "We already work with some of the most well-known brands operating in the region, and this gives us a very solid platform from which to grow our client partnership and service offering in the region."
Millward Brown also has an established presence in Dubai, Nigeria, Ghana, Kenya and South Africa.
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