Mindshare announces internal promotion of Tala Minawi and Nizar Abu Saab

Minawi has been with Mindshare for 10 years, during which she has amassed a client portfolio that includes an array of fast-moving consumer goods, in addition to luxury, automotive, cosmetics, and airline accounts.

Abu Saab, an employee of Mindshare for over 12 years, has applied his expertise to a variety of accounts, with an emphasis on electronics that includes such global brands as Samsung and LG.

Minawi joined Mindshare shortly after graduating from the Lebanese American University with a bachelor's degree in communication arts, quickly distinguishing herself as a versatile and creative representative for a wide range of accounts spanning many diverse industries.

Also an alumnus of the Lebanese American University, Abu Saab began his career in media and communications in 1999. He has channeled his eclectic work experience into developing a keen sense for the consumer mentality and a deep understanding of numerous key regional and global markets.

Speaking on the occasion, Mindshare MENA CEO Samir Ayoub, said, "For more than a decade, both Tala and Nizar have been pivotal assets to the development of Mindshare, showcasing the kind of passion, motivation, versatility and insight for which the agency has gained its esteemed reputation. Their leadership skills and insightful understanding of a diverse array of markets have made them both highly valued members of the Mindshare team, and I look forward to witnessing their continued personal and professional growth in their new positions."

Mindshare, part of the WPP global communications group, was launched in 1997 and now has over 100 offices around the world. In October 1999, Mindshare MENA was the first independent agency launched in the region. Today, Mindshare has over 13 offices in 10 countries across the GCC, Levant and North Africa.

Mindshare works collaboratively with clients to increase brand awareness among consumers. The goal is to heighten brand recognition and exposure - thereby increasing profits - by creating unique solutions for clients' communications challenges.