Mindshare to host industry-leading Media Summit in November

Through a number of engaging presentations, the summit will attempt to shed light on the future of our 'multi-screened' world - full of smartphones, tablets, laptops, desktop computers, and televisions - and how these devices affect our everyday lives, social interactions, and marketing.

The summit will feature some of the foremost thinkers in the field, including keynote speaker Mike Walsh, a best-selling author on trends in technology. Olivier Van Duuren from Microsoft's Solutions & Innovations team will be discussing the challenges his company has faced producing software across a range of new devices, while Jeff Cole from the Center for the Digital Future will be discussing the competition between screen devices of different types and sizes in their fight for market share. Finally, Jamil Abu-Wardeh, founder of JAW Media, will be discussing the use of the video-playing capabilities of screen devices to promote the work of up-and-coming Arab comedians, with marketing potential in mind, and Mindshare Global Digital Leader Norm Johnston will be discussing the effect of the multi-screen lifestyle on our social behavior.

"This summit is different from the previous ones, as it is a result of joint efforts between Mindshare Europe and Mindshare MENA," commented Samir Ayoub, Chief Executive Officer Mindshare MENA. "Through this event, we are looking to drive forward the development of our industry across the MENA region. Technology is developing so rapidly that it is becoming difficult to determine how it is affecting our everyday lives. We want to use this summit to bring together some exceptional minds in this field, step back, and ask some of key questions that relate to the future of both technology and marketing. We need to continuously stay ahead of changes and add value to our clients' business"

Mindshare, part of the WPP global communications group, was launched in 1997 and now has over a 100 offices around the world. In October 1999, Mindshare MENA was the first independent agency launched in the region. Today Mindshare has over 13 offices in 10 countries across the GCC, Levant and North Africa.

Mindshare works collaboratively with clients to increase brand awareness among consumers. The goal is to heighten brand recognition and exposure - thereby increasing profits - by creating unique solutions for clients' communications challenges.