Mindshare Media Summit offers groundbreaking digital strategies

The exciting event, operating under the theme "Real-time Insights: Unlocking the Power of Marketing," brought together some of the industry's brightest minds to discuss digital convergence and the new challenges that it presents both internationally and in the Saudi market. A vast array of attendees participated in the event, including experts in marketing, brand communications, media and technology.

The one-day summit offered a lineup of industry experts from around the world, who gave thought-provoking presentations that advised attendees on how to utilize data streams to better connect with consumers, build businesses, and grow profits. Exciting panel discussions such as "Leveraging big data in building relationships" by Jason Bath, Head of Business Analytics - Database and Technology at SAP and "The future of interaction with our customers" by Pau Garcia-Mila, Entrepreneur and Founder of eyeOS engaged participants in groundbreaking dialogue and provided a firm basis for understanding real-time insights. Other presentations included Lead UK Partner Mark Brill from Brand Emotivity, who spoke on connecting brands using mobile technology; Euan Semple, an author and consultant who discussed word-of-mouth marketing and networking; and Board Director Marcus Bicknell of SES Global, who talked about collecting profile data in broadcast and broadband TV. The event wrapped up with a panel discussion that brought this important information back to a local scale, discussing the impact of leveraging real-time insights in Saudi Arabia.

"Our 3rd annual Media Summit reflects who we are as an agency - innovative, thought-provoking, and always looking to the future," commented Samir Ayoub, CEO of Mindshare in the Middle East and North Africa region.

"It's simply not enough to accept that the digital convergence is a part of our lives, transforming the way that we connect brands and consumers and presenting new challenges. We need to embrace real-time insights as a potential tool that will assist us in knowing the customer like never before. Through thrilling panels, debates, and dialogue, participants in our 2013 Media Summit blossomed creatively and are better prepared than ever to tackle our generation's digital challenges."