Smartphone trends: 13 for 2013 (page 2 of 2)

People are using the mobile phone to communicate in multiple new ways that are more visual, richer, faster, easier, more automated or simply more fun.

8. The disappearing smartphone screen: As we come to take the convenience of smartphones for granted, we'll want the next level of convenience: not having to pull out a device, unlock it and open the relevant app. Accessories like glasses and wristbands, along with in-car connectivity, will enable a more seamless and discreet experience, infusing the tech into daily routines. Mobile will extend beyond the confines of the device screen to become more human-centred.

9. Video unleashed: The mobile device is starting to become a primary screen for viewing long-form video, thanks to bigger and better screens, faster processors and connectivity, and evolving consumer behaviors.

10. The mobile-powered consumer: Consumers are tapping into mobile resources as they discover and research goods and services, order and pay, share purchases with social networks, rate products and experiences, and engage with brands post-purchase. Unique mobile technologies like geolocation, augmented reality and NFC will help further integrate mobile into each step of the consumer journey. This is empowering both consumers (especially in-store shoppers) and brands, which are gaining new opportunities along the consumer path.

11. Mobile device as genie: The mobile device can summon what you need, when you need it. More companies are using mobile technology to enable consumers to request products and services at the push of a button and have these delivered to any location.

12. Mobile as sixth sense: The mobile device is becoming a sixth sense for users, harnessing a variety of data streams to enable an enhanced sense of the world. Smartphones contain an array of sensors that provide real-time information about the device and its surroundings, and thanks to an array of 'appcessories', they have the potential to add on capabilities as needed.

13.Brands blend in: The question isn't how brands can advertise on this platform but how they can blend in to the mobile lifestyle. The challenge will be to sync with the user's frame of mind or intent, potentially predicting just what consumers might need, want or be open to at a given moment. This will mean sending contextually relevant messaging to those who opt in or providing enough utility or value to become integrated into the mobile routine.

Additional knowledge and research from JWTIntelligence.com includes recent trend reports on health and happiness, food and JWT's 10 Trends for 2013, as well as 100 Things to Watch in 2013.