Middle East business information

As the exclusive distributor for Neverfail in the region, the company's presence at the event is aimed at boosting the ability of companies to eliminate user downtime and therefore improve productivity, revenue and reputation.

'Microsoft TechEd Middle East 2010' is the premier technical education and networking event of Microsoft, which is expected to bring together more than 1,500 leading senior decision-makers, CTOs and CIOs from across the globe.

Designed to boost and maintain productivity of users, Neverfail's software solutions enable users to remain continuously connected to the live software application irrespective of hardware, software, operating system, or network failures. During the event, Neverfail is demonstrating a full range of continuous availability solutions for critical windows-based applications.

This includes the new 'Continuous Availability Director' - a centralised management console for Neverfail implementations, which enables a business-centric view of high availability and disaster recovery across systems, processes and services that are dependent upon multiple applications.

"More and more companies in the region are recognising the impact of downtime on revenue, employee productivity and corporate reputation. Our presence here at this event along with our distributor Mindware allows us to demonstrate best practices for maintaining continuous availability and how our cost-effective software can ensure that critical applications are always available. By connecting with this massive audience of high-quality influencers and decision-makers from companies across the Middle East, we are confident that our participation will help significantly in our sales goals for the region this year,"

said Basem Al Kayyali, Regional Director, Neverfail.

Eliminating down time for end-users and business-critical systems requires full protection and management across all key application servers. However, traditional solutions to manage and protect availability of these systems have been complex and time consuming because each application server must be managed and protected independently. Neverfail's 'Continuous Availability Director' solves this problem by providing a single point of management and control for all business-critical systems.

Among the mission-critical Microsoft applications Neverfail can protect are Exchange Server, Office SharePoint Server, Cluster Server and Windows Failover Server, SQL Server, File Server, Windows Server, IIS, BlackBerry Enterprise Server, Lotus Domino, and Captaris RightFax. In addition, the Neverfail 'Application Framework' can be leveraged to protect any critical Windows-based application.

"The Middle East is a key market for Neverfail and with the rising demand for business continuity solutions - particularly in the current economy when every transaction and client communication is critical - we anticipate significant business to be made during this year. Our continuous efforts to drive and build the Neverfail brand in the region is part of our commitment to them as their exclusive distributor in the region, but more importantly, we are being driven by our belief in their solution's capacity to help regional organisations through affordable and effective high availability and disaster recovery solutions," concluded Shadi Tahan, Business Solutions Department Manager, Mindware.