Foreword

Mobile phones are an ingrained part of our lives - leave it at home and you walk the streets feeling naked. But as the market has become saturated, we look at how companies in the Middle East are trying to win our custom.

Competition has been lacking in many countries in the region, but as it increases, telcos are offering new services and price plans. Equally, they are moving into new regions to help drive future revenues, creating more competition, but also leading towards the eventual consolidation that hits every saturated market. As companies try to win us over, they also push out new services, and we highlight the latest trends, and take a look at the littered path of those past hot applications that have failed to entice us.