Mondelez International celebrates launch in GCC
- United Arab Emirates: Wednesday, October 03 - 2012 at 12:36
- PRESS RELEASE
Mondelez International, Inc., one of the world's leading makers of chocolates, biscuits, gum and candy, is commemorating its launch as a new company with events taking place across its GCC operations in the United Arab Emirates, Bahrain and Saudi Arabia.
Formerly Kraft Foods Inc., the maker of many of the world's most beloved food and beverage brands -- including Tang, Kraft Cheese, Cadbury, Toblerone, LU Biscuits, Milka, Oreo, and Trident -- changed its name to Mondelez International, Inc. After spinning-off its North American grocery business on Oct. 1st. The company name is a newly coined word that evokes the idea of a world of "delicious products."
The Kraft Foods Middle East and Africa division is part of the Mondelez International family of companies and certain legal entities within that division will change their names in due course, to reflect the name of the new global company.
"While our name might be new, we've had a strong heritage in the GCC for decades and millions of times a day consumers choose our iconic brands. We use our successful global approach, adapting global recipes to local tastes. Our inspiration comes from listening to consumers to create foods that fit their lives. Today marks the start of a very exciting future as we become the world's largest chocolate and biscuit maker," said Vishal Tikku, Managing Director GCC and Middle East Shared Services.
"Our celebration will bring together around 550 employees and commemorate what we are all about: creating delicious moments of joy through our much loved products."
Mondelez International, operating as Kraft Foods or other predecessor companies, has sold brands in the GCC for close to 100 years and operations based here since 2000.
The company employs around 680 people in the region, including 182 people employed as part of its Pakistan operations, which is led from the company's regional head office based in Dubai.
From here the company oversees sales, distribution and operations in the GCC and other markets including Libya, Iraq, Algeria, and Yemen. The company also operates manufacturing facilities in Bahrain and Saudi Arabia.
Its largest-selling products in the region include Kraft and Philadelphia Cheese, Tang, Cadbury Dairy Milk, Flake and Oreo. "This is a very special day. We're making our debut as Mondelez International and unleashing a global snacking powerhouse that is uniquely positioned to delight consumers," said Irene Rosenfeld, Chairman and CEO.
"We're the world's greatest start-up. We have $36bn in momentum and brands like Oreo, Cadbury and Milka that have been loved by consumers around the world for generations."
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