Monstergulf.com announces launch of its new brand positioning 'Find Better'

With its new brand ideology of "Find Better," Monster Gulf aspires to enable employees and employers with Better Access, BetterConnections and Better Results. The new brand positioning has been developed to meet the changing needs of the modern day jobseekers and employers alike.

Elaborating on the launch of "Find Better", Sanjay Modi, Managing Director, Monster.com (India/ Middle East/ South East Asia) said, "Monster is the worldwide leader in successfully connecting people to job opportunities. From the web to mobile to social, we help companies find people through our most advanced technology. Our innovative products and services help connect jobseekers and employers better than anyone else across the world. Both employers and jobseekers are constantly seeking 'better.''Find Better' builds upon our value proposition of being the worldwide leader in successfully connecting people to job opportunities. It speaks to employers by helping them source, match and manage the key talent. To jobseekers it gives freedom to connect from wherever they are through mobile, social media or the web."

Monster Gulf has evolved to the next level, with a holistic, multi-pronged solution with the best search algorithm in the business; a well-tested and new User Interface (UI) for both English and Arabic sites that makes search and subsequent choices easier and more productive. Monster Gulf has launched a slew of initiatives over the last one year. With the latest addition of iPhone and iPad applications, Monster Gulf can boast of its presence across all mobile platforms fromAndroid to Blackberry to Windows and the most recent iPhone and iPad. Monster Gulf also launched BeKnown, Monster's professional networking application designed to allow Facebook users to establish a professional network on the world's most popular social site in the Gulf market. This evolution of mediums led Monster Gulf to launch its new delivery promise - "Find Better."

Better Access, Better Connections and Better Results - Anytime, Anywhere, Anyone.