Monstergulf.com launches its new brand positioning Find Better

The new brand positioning has been developed to meet the changing needs of the modern day jobseekers and employers alike.

Elaborating on the launch of "Find Better", Sanjay Modi, Managing Director, Monster.com (India/ Middle East/ South East Asia) said, "Monster is the worldwide leader in successfully connecting people to job opportunities. From the web to mobile to social, we help companies find people through our most advanced technology. Our innovative products and services help connect jobseekers and employers better than anyone else across the world. Both employers and jobseekers are constantly seeking 'better.'

'Find Better' builds upon our value proposition of being the worldwide leader in successfully connecting people to job opportunities. It speaks to employers by helping them source, match and manage the key talent. To job seekers it gives freedom to connect from wherever they are through mobile, social media or the web."

Monster Gulf has evolved to the next level, with a holistic, multi-pronged solution with the best search algorithm in the business; a well-tested and new User Interface (UI) for both English and Arabic sites that makes search and subsequent choices easier and more productive. Monster Gulf has launched a slew of initiatives over the last one year. With the latest addition of iPhone and iPad applications, Monster Gulf can boast of its presence across all mobile platforms from Android to Blackberry to Windows and the most recent iPhone and iPad. Monster Gulf also launched BeKnown™, Monster's professional networking application designed to allow Facebook users to establish a professional network on the world's most popular social site in the Gulf market. This evolution of mediums led Monster Gulf to launch its new delivery promise - "Find Better."

Better Access:

Monster Gulf launched Monster Mobile Solutions that boasts of Monster applications across all mobile platforms. The launch of latest iPhone and iPad applications completed the Monster Mobile Solutions portfolio which already had Android, Blackberry and Windows applications. The company also launched a WAP portal to help seekers and employers to access Monstergulf.com from anywhere they are. With this launch Monster Gulf became the first company to have a WAP portal for employers.

Better Connections:

Monster Gulf launched BeKnown, a professional networking app designed to allow people who use Facebook to establish a professional network on the world's most popular social site. With BeKnown from Monster, people can seamlessly identify and connect with friends and professional contacts from multiple sources and grow their professional network, enhance their online professional identity and discover enriching career opportunities.

Better Results:

Monster Gulf's 'Find Better' campaign is supported by both English and Arabic websites (monstergulf.com) in their new form which aims to provide users with an improved user interface experience coupled with a simple and clutter free presentation of information. The whole idea behind the overhaul is to increase the ease of navigation on the website.