Mountain Dew launches 'Dew Crew' consumer-loyalty club

In line with the brand's initiative to encourage people to live freer, take risks, have fun and live their lives to the fullest, Mountain Dew has introduced 'Dew Crew', a new virtual loyalty club that rewards its loyal consumers for living Mountain Dew lifestyle.

'Dew Crew' welcomes consumers, not only in the UAE, but also in Saudi Arabia, Oman, Kuwait, Qatar & Bahrain, who aspire to embrace what Mountain Dew stands for and take their engagement of the brand to an extreme high.

Members will have a chance to collect points and move up 'Dew Crew' ranks, starting from Noob to Rookie and finally Pro. Points can be earned in a number of ways ranging from inviting friends to join, sharing videos and pictures, uploading videos of fun stunts, and special codes that can be unlocked upon purchasing Mountain Dew. The faster members can rack up points, the quicker they will climb the ranks and enjoy more exclusive perks and awards.

To bring members the best in extreme, over-the-limit rewards, Mountain Dew has forged agreements with an exciting line-up of action sports partners. 'Dew Crew' members will be able to redeem their points for high-quality Mountain Dew merchandise and discounts on admission fees at selected outlets. It's time to go to the extreme and test your limits by joining 'Dew Crew'.