MTV announces partnership with Virgin Megastore

The Virgin Megastore Hot List will consist of the week's best music videos, as selected by MTV and Virgin Megastore, and will debut on MTV at 16:50 KSA / 17:50 UAE 12 December 2012. In addition, a 30 second MTV channel promotion will be aired regularly on screens within Virgin Megastores across the region, covering UAE, Egypt, Jordan, Qatar and Bahrain. The Virgin Megastore Hot List is one of the biggest brand collaborations MTV has undertaken in the Middle East to date.

The Virgin Megastore Hot List consists of 10-12 of the week's best tracks selected jointly by the MTV and Virgin Megastore teams based on Virgin Megastore's sales data and MTV's intimate knowledge of the region's musical tastes. The Virgin Megastore Hot List will air three times per week on MTV and in conjunction the 30 second promotion will be played over 30 times per day on closed circuit screens in Virgin Megastores across the region. This promotion will run for two weeks out of four for the duration of the 13 week partnership. Over time, the team behind the Virgin Megastore Hot List hopes to extend the scope of the partnership to include online activity on both the MTV and Virgin Megastore websites.

"We're excited to be partnering with Virgin Megastore, another brand at the forefront of youth entertainment across the Middle East," said Lucia Nicolai, VP Youth & Music Brands, Viacom International Media Networks South Europe, Middle East & Africa. "As we draw from MTV's strengths as well as Virgin Megastore's to create this mutually-beneficial collaboration, we add another element to our brand's offer and broaden our capability to meet our audience where they are."

Tarek Moussawer, Regional Marketing Manager, Virgin Megastore MENA added, "Virgin Megastore is excited to join forces with another international brand that is synonymous with youth, pop culture and entertainment. This collaboration promises to further cultivate the music and entertainment industry in the Middle East with the creation of high quality content for the cultural enthusiasts in this region."