Nazara sets course for growth in the Arab world
- Middle East: Wednesday, January 02 - 2013 at 09:46
Indian mobile-games distributor Nazara Technologies is planning to grow its operations in the Arab world by teaming up with regional telecoms operators, the National has reported. The firm, which has an office in Dubai, reports strong demand in the region and has set its sights on North Africa and Sudan as it looks to boost sales of mobile-game subscriptions. Users pay a daily rate of Dhs2 to have unlimited access to Nazara's suite of games. The company claims to have more than 180,000 subscribers across the Middle East with a monthly growth of 10 to 15%. Nazara is expected to partner with an Egyptian mobile operator to begin offering their games to one of the region's largest mobile markets by the end of this month. It also plans to launch in other North African countries and Sudan, intending to partner with local mobile operators in each country.
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