1 6th Sense of Business
Brand equity through the eyes of the consumer: The case for measuring 'Commitment'
- 'Brand value is very much like an onion. It has layers and a core. The core is the user who will sti... Read full article »
- United Arab Emirates: Thursday, August 28 - 2008 at 11:38 |
Marketing success hinges on defining loyalty
- The success of marketing strategies in terms of whom to target, how to target, and the anticipated r... Read full article »
- Middle East: Thursday, June 05 - 2008 at 14:01 |
Next generation balances tradition and progress
- Balance, a sense of purpose, and intelligent choices between alternatives are key focuses for today'... Read full article »
- Middle East: Thursday, May 22 - 2008 at 11:47 |
Key trends changing marketing to GCC youth
- Shabab Tek is a one of a kind cultural connect study conducted amongst 16 to 25 year olds in Saudi A... Read full article »
- Middle East: Sunday, March 16 - 2008 at 12:37 |
Sweet trends - the chocolate market in Saudi Arabia and UAE
- As health consciousness and an infatuation with looking slim become increasingly common, chocolates ... Read full article »
- Middle East: Tuesday, December 04 - 2007 at 00:19 |
Health and beauty report, Saudi Arabia
- The local Saudi population is overweight - this is certainly not a surprising finding. Quite a few a... Read full article »
- Saudi Arabia: Monday, October 29 - 2007 at 14:25 |
IT retail buying habits in the Gulf
- Of all the product and market sectors present in the Gulf, the IT sector in this region is relativel... Read full article »
- Middle East: Tuesday, October 09 - 2007 at 14:55 |
The job-hopping phenomenon amongst black professionals
- Against the backdrop of affirmative action and Black Economic Empowerment, job-hopping amongst black... Read full article »
- Sunday, September 09 - 2007 at 12:19 |
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