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Brand equity through the eyes of the consumer: The case for measuring 'Commitment'
'Brand value is very much like an onion. It has layers and a core. The core is the user who will... Read full article »
Marketing success hinges on defining loyalty
The success of marketing strategies in terms of whom to target, how to target, and the... Read full article »
Next generation balances tradition and progress
Balance, a sense of purpose, and intelligent choices between alternatives are key focuses for... Read full article »
Key trends changing marketing to GCC youth
Shabab Tek is a one of a kind cultural connect study conducted amongst 16 to 25 year olds in... Read full article »
Sweet trends - the chocolate market in Saudi Arabia and UAE
As health consciousness and an infatuation with looking slim become increasingly common,... Read full article »
Health and beauty report, Saudi Arabia
The local Saudi population is overweight - this is certainly not a surprising finding. Quite a... Read full article »
IT retail buying habits in the Gulf
Of all the product and market sectors present in the Gulf, the IT sector in this region is... Read full article »
The job-hopping phenomenon amongst black professionals
Against the backdrop of affirmative action and Black Economic Empowerment, job-hopping amongst... Read full article »
The power of looking ahead
Predicting the future is the holy grail for any marketer and researcher. For a brand manager,... Read full article »
Consumer trends in the Algerian telecoms market
Following years of political unrest (often now referred to as 'the dark years'), Algeria is now... Read full article »
Socio-economic status and knowing people
How dated is the use of measures of socio-economic status? Read full article »
Do hospitals in the UAE measure up to consumers' expectations?
Are my customers satisfied or not? Will they keep coming back to me and also recommend my... Read full article »
Saudi Arabia - demographic trends to watch for
The purpose of this document is to provide some quick facts on the demographics of Saudi Arabia,... Read full article »
Would you recommend this paper to a friend?
In 2003, Fred Reichheld of Bain and Co. introduced what he claims is the 'Ultimate Question' and... Read full article »
