1 6th Sense of Business
Key trends changing marketing to GCC youth
- Shabab Tek is a one of a kind cultural connect study conducted amongst 16 to 25 year olds in Saudi Arabia, UAE and Kuwait by TNS. In this future oriented study, a number of significant trends have been identified that are likely to have a telling influence over future Gulf Arab societies and on how markets and brands evolve in the region.
- Middle East: Sunday, March 16 - 2008 at 12:37 |
Sweet trends - the chocolate market in Saudi Arabia and UAE
- As health consciousness and an infatuation with looking slim become increasingly common, chocolates have assumed the image of an inherently unhealthy and taboo product. Consumption of chocolates is increasingly viewed as sinful - and therefore, an activity to be indulged in infrequently, as a special treat to reward oneself.
- Middle East: Tuesday, December 04 - 2007 at 00:19 |
Health and beauty report, Saudi Arabia
- The local Saudi population is overweight - this is certainly not a surprising finding. Quite a few articles have been published with regards to obesity in Saudi Arabia and its associated problems of diabetes, blood pressure and cholesterol.
- Saudi Arabia: Monday, October 29 - 2007 at 14:25 |
IT retail buying habits in the Gulf
- Of all the product and market sectors present in the Gulf, the IT sector in this region is relatively the youngest and has grown to its present stature only over the last few years.
- Middle East: Tuesday, October 09 - 2007 at 14:55 |
The job-hopping phenomenon amongst black professionals
- Against the backdrop of affirmative action and Black Economic Empowerment, job-hopping amongst black professionals is a problem commonly perceived to be faced by many companies currently in South Africa.
- Sunday, September 09 - 2007 at 12:19 |
The power of looking ahead
- Predicting the future is the holy grail for any marketer and researcher. For a brand manager, being able to forecast the next big trend is critical to successful product development.
- Tuesday, August 28 - 2007 at 09:09 |
Selling to text generation teenagers
- U rlly dnt undstnd – its gr8 2b free*
- Thursday, August 16 - 2007 at 11:29 |
Consumer trends in the Algerian telecoms market
- Following years of political unrest (often now referred to as ‘the dark years’), Algeria is now experiencing a significant economic upturn.
- Algeria: Sunday, August 12 - 2007 at 08:27 |
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