6th Sense of Business
Changes in the Saudi beverage market – part 2
- This article follows on from the overview of the changing market in Saudi Arabia for beverages, drawn from the continuous TNS Liquids tracking survey. Here we now take a closer look at CSD’s (carbonated soft drinks).
- Saudi Arabia: Monday, July 25 - 2005 at 09:19 |
Kids and their mobiles
- Some key findings from a recent TNS multi-country survey on youth lifestyles and in particular the role of mobile phones in their lives include:
- Monday, July 18 - 2005 at 15:52 |
Changes in the Saudi beverage market
- For at least the last couple of years the Saudi Arabia market has been undergoing a transition in beverage consumption habits.
- Saudi Arabia: Monday, July 11 - 2005 at 09:29 |
Your mobile phone as a credit card
- Some 30 percent of mobile phone users would be interested in using their phones to pay for small items, such as public transport and goods from a vending machine, according to new research published from TNS.
- Monday, July 04 - 2005 at 11:02 |
Marketing with the advantage of consumer or household panels
- The Gulf consumer has seen an explosion in the number of fmcg brands in the market in recent years.
- Tuesday, June 28 - 2005 at 09:13 |
The changing face of banking in Saudi Arabia
- Over the last few years there have been significant changes in the financial/banking sector in Saudi Arabia – for example, the introduction of new products/services and distribution channels, more banks offering Islamic Banking services, etc.
- Saudi Arabia: Monday, June 20 - 2005 at 11:02 |
Future patterns in the technology space - the next big thing is already here!
- We are entering another phase in the digital revolution. In the next decade we will see a world full of new technology - and confusion. The technologies that will shape our future are around today – we are just not ready for them, nor do we fully understand them yet.
- Monday, June 13 - 2005 at 14:01 |
Sports sponsorship vs. advertising
- While advertising and sponsorship are both channels to building a strong brand relationship through an association with sport, each communicates differently with the target market.
- Monday, June 06 - 2005 at 14:24 |
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