6th Sense of Business
Your human resources are your financial ones too
- Employee Commitment has a direct correlation with Customer Retention - which in turn has a direct impact on profitability.
- Thursday, May 26 - 2005 at 11:40 |
TV soon - at a phone near you
- We can confidently predict that 2005 will be the year that the I-Pod will become a bigger brand than its creator Apple.
- Thursday, May 19 - 2005 at 09:08 |
Some insights on insight
- Market research starts with data…the problem is, very often it also ends with data.
- Thursday, May 12 - 2005 at 09:32 |
Promotions: To be, or not to be, that is the question?
- Consumers worldwide are becoming less loyal. A recent survey by a retail industry specialist revealed that nearly half of all consumers of fmcg brands who described themselves as highly loyal are no longer with the brand a year later.
- Thursday, May 05 - 2005 at 14:54 |
Aligning brands with emerging Arab youth values
- The Middle East region is going through a transformation - influenced by the conflict arising out of grass root socio-cultural changes, inevitable when East meets West.
- Saudi Arabia: Wednesday, April 20 - 2005 at 09:12 |
Saudi women: The eternal mystery revealed
- Of the 23 million or so people in Saudi Arabia 49% are women. It doesn’t take a mathematician to gauge the wealth of marketing possibilities.
- Saudi Arabia: Thursday, April 14 - 2005 at 14:42 |
Young people live here ... approach with care!
- What is the definition of youth anyway? A definition of the Youth demographic, according to MTV, is not easily defined anymore. It is a mindset and not the age on the 'body clock'.
- Thursday, April 07 - 2005 at 13:40 |
Reputation management pays off
- In today’s news-driven and fast changing business environment, building and maintaining a strong corporate reputation is vital. Business leaders the world over agree that corporate reputation is key to a corporation’s success in the long run.
- Thursday, March 31 - 2005 at 20:14 |
Web Feeds