6th Sense of Business
Continuous tracking to be or not to be?
- There has been much debate about whether marketers should look at doing continuous tracking research (e.g. interviews done every week and results reported, say, on a monthly basis) or only dipstick / periodic research (point-in-time research done once/twice/thrice a year, or pre / post an event a major advertising campaign, promotion etc.)
- Monday, October 25 - 2004 at 17:10 |
The emergence of a new Arab father figure in advertising Part 2
- In this second article, we continue our analysis of our GCC clients ad and gauge audience feedback through qualitative as well as quantitative research.
- Saudi Arabia: Sunday, October 24 - 2004 at 13:37 |
Declining Saudi families but they're still big!
- As the world experiences tremendous change the Middle East is no exception, nor is Saudi Arabia. Change is showing across all aspects of Saudi society.
- Wednesday, October 20 - 2004 at 15:17 |
The emergence of a new Arab father figure in advertising Part 1
- Advertising communication is a dialogue. The advertiser provides a stimulus his aim is to communicate attention grabbing, engaging and relevant messages.
- Tuesday, October 19 - 2004 at 15:05 |
Walking the thin line
- 'One does not have to look far to find examples of what can be considered to be un-ethical marketing practices in Egypt', says Dahlia Zayed, TNS Regional Marketing Manager in a recent interview.
- Sunday, October 03 - 2004 at 13:23 |
TNS announces winners of annual health care awards 2004
- Few weeks ago, TNS hosted its annual over the counter (OTC) healthcare awards to celebrate the best in creative advertising and marketing campaigns (UK) and recognise brands and agencies which have enjoyed success through market leading campaigns.
- Tuesday, September 28 - 2004 at 09:29 |
Jumping through consumer windows
- The Gulf Arab consumer is evolving at a frantic pace. Long gone are the days of a cherished homogenous consumer group. Marketing was so much easier not so long ago!
- Saudi Arabia: Sunday, September 26 - 2004 at 15:14 |
Survey research over the Internet
- The web as a tool for conducting research has been growing in popularity worldwide. In markets with high internet penetration such as the United States online research (i.e. research conducted using a website) has grown exponentially over the last few years and now accounts for over a third of all research conducted in that country.
- Sunday, September 19 - 2004 at 11:24 |
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