6th Sense of Business

Thinking of investing in Iran?
Iran – a land of diversity : a country with a rich heritage which now has a huge divide. The divide between the haves and the have nots, a young and Westward looking population governed by the world’s only theocracy, a clear demarcation in attitudes between urban and rural areas and dress.
Iran: Tuesday, September 14 - 2004 at 11:13 |

Growing up with the Internet
TNS is pioneering the use of online research in the Middle East – and as a first step there is a need to understand internet penetration rates. There is little up-to-date information on internet access or penetration rates in Saudi Arabia.
Saturday, September 11 - 2004 at 09:46 |

European Commission awards Eurobarometer public opinion monitor to TNS
TNS, a world leader in market information, has been selected by the European Commission to run its Standard Eurobarometer, the largest study of its kind in the world.
Wednesday, September 08 - 2004 at 14:33 |

The evolving Saudi society
Change, they say, is the only constant. For centuries, the value systems of Saudi society have remained static. But the winds of change are blowing. Learn more about the Saudi society from Arab As a Consumer study conducted by TNS.
Saudi Arabia: Sunday, September 05 - 2004 at 12:16 |

Fast food still sells in Egypt
Despite recurrent threats to boycott foreign fast food brands, a TNS study reveals that consumption can be expected to at least remain at previous levels despite the controversy.
Thursday, August 26 - 2004 at 12:38 |

One in three fear Olympics will be used as target for terrorist attack
Almost a third (32 per cent) of adults across eleven key European markets are ‘not confident’ that the forthcoming Olympic Games in Athens in August will pass without a terrorist attack, according to the findings of a new CNN/TIME poll conducted by TNS.
Monday, August 02 - 2004 at 13:47 |

Varying responses to TV advertising in Riyadh and Jeddah – Part 3
This is the third and final article in reporting our findings on possible differences between responses to TV ads in Riyadh and Jeddah.
Monday, August 02 - 2004 at 13:03 |

Growth of individualism in the Gulf
Recent social change in the Middle East - largely due to satellite television - is particularly noticeable in consumer psychology. Growing individualism is a phenomeonon that marketers need to take on board, as traditionally mass markets become niche and fragmented, like their counterparts in the west. Stuart Campbell-Morris, Regional Managing Director for Taylor Nelson Sofres, says investing in consumer research has never been more critical.
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United Arab Emirates: Wednesday, July 14 - 2004 at 11:31